Discussion on Program Operation, Safety, Convenience Facilities, and Promotion Strategies
Kim Kyung-hee: "Do Your Best for a Safe and Successful Festival"
On the 17th, Icheon City in Gyeonggi Province announced on the 18th that it held the 1st Steering Committee meeting for the '39th Icheon Ceramic Festival' at the Daol Room of City Hall.
At the 'Icheon Ceramic Festival' Promotion Committee meeting held at Icheon City Hall on the 17th, committee members including Kim Kyung-hee (fourth from the left in the front row), Mayor of Icheon, pledged to hold a successful festival. Provided by Icheon City
This year's Icheon Ceramic Festival, themed 'The Color of Ceramics, The Light of Icheon,' will be held for 12 days from April 25 to May 6 at the Icheon Ceramic Art Village (Yes Park) and Sagimakgol Pottery Village.
At the meeting chaired by Mayor Kim Kyung-hee, 11 committee members composed of heads of related organizations and groups attended to discuss ▲ program composition ▲ safety management measures ▲ promotion and marketing strategies ▲ performance evaluation methods. In particular, the meeting focused on safety management plans and convenience facilities in preparation for an increase in visitors.
The steering committee plans to promote this year's festival beyond a simple ceramic exhibition and sales event by seeking ways to revitalize the local economy through cooperation with companies, institutions, and organizations. To attract domestic and international tourists, they will strengthen online and social network service (SNS) promotions and actively pursue marketing strategies such as developing package products linked to local specialties.
Mayor Kim said, "I ask all related parties to do their best to ensure a safe and successful festival."
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