Despite a somewhat subdued real estate market, so-called ‘Chopuma’ apartments, which include elementary schools within their complexes, continue to lead the market with consistently high transaction prices. Especially since the 30s and 40s age group forms the main demand segment in the real estate market, these apartments are evaluated as having abundant waiting demand and excellent liquidity regardless of market conditions. As parents increasingly prioritize a safe commuting environment for their children, 'Chopuma' complexes have emerged as a key residential competitive advantage.
In fact, the ‘Songdo Xi The Star’ in Yeonsu-gu, Incheon, with a 84㎡ exclusive area, set a new record price by being traded at 1.02724 billion KRW in January this year. It is highly preferred in the area as a Chopuma complex that includes Incheon Songbit Elementary School, enabling safe commuting, and is analyzed to have secured steady waiting demand.
The ‘Lu One City 1st SK Leaders View’ supplied in Gajang-dong, Seo-gu, is also a school zone apartment easily accessible to Gahyeon Elementary School across the street, serving as a local landmark. This complex also broke its highest price record with the 84㎡ exclusive area traded at 790 million KRW in November last year. Notably, real estate values vary depending on the distance to the school; an apartment within a similar location but more than a 10-minute walk to Gahyeon Elementary School was traded at 699 million KRW for the 84㎡ exclusive area in October last year, despite having the same move-in period, showing a clear price gap.
The main reason why school zone apartments continue to set new record prices daily is that the main demand segment in real estate consists of the 30s and 40s age group with children. According to the Korea Real Estate Board, out of a total of 492,052 apartment sales transactions nationwide last year, 259,893 transactions were by the 30s and 40s age group, accounting for 52.8% of the total, indicating a strong demand base.
A real estate expert said, “Buyers with children prioritize safe commuting as the most important condition for home ownership, which is why Chopuma complexes serve as local landmarks. Moreover, when factors that increase real estate value such as proximity to subway stations (station zones) or green spaces (forest zones) are added, buyers can expect billion-won-level price gains after moving in, making these complexes even more preferred.”
In Bupyeong-gu, Incheon, ‘Harrington Square Sangok Station,’ jointly constructed by Hyosung Heavy Industries and Jinheung Enterprise, is attracting strong interest from parents. The complex includes an elementary school and kindergarten within its premises and is evaluated to provide a safe commuting environment with excellent school districts nearby.
Harrington Square Sangok Station is located in Sangok 1-dong, Bupyeong-gu, Incheon (Bupyeong Sangok Redevelopment Maintenance Project), and is a large complex with a maximum of 45 floors above ground and a total of 2,475 households, with 1,248 units planned for general sale. Construction is undertaken by Hyosung Heavy Industries, an affiliate of the Hyosung Group, and Jinheung Enterprise.
The apartment constructed by Hyosung Heavy Industries and Jinheung Enterprise offers units mainly of small to medium sizes preferred by buyers, with the number of units by exclusive area as follows: ▲39㎡A 17 units ▲39㎡B 35 units ▲59㎡A 318 units ▲59㎡B 387 units ▲74㎡A 86 units ▲74㎡B 119 units ▲84㎡A 84 units ▲84㎡B 68 units ▲84㎡C 88 units ▲84㎡D 41 units ▲96㎡ 5 units.
In fact, Harrington Square Sangok Station, constructed by Hyosung Heavy Industries and Jinheung Enterprise, includes Sangok Elementary School and Sangok Elementary School Attached Kindergarten, and offers walking access to Sangok Middle School, Cheongcheon Middle School, Sail High School, Incheon Foreign Language High School, and Myeongshin Girls’ High School. Additionally, it boasts an ultra-station zone location with Sangok Station on Line 7 approximately 150 meters away. Using Line 7, it takes about 30 minutes to reach Gasan Digital Complex and under an hour to reach Gangnam.
Harrington Square Sangok Station, constructed by Hyosung Heavy Industries and Jinheung Enterprise, is also about 10 minutes from Bupyeong Station (Seoul Metropolitan Subway Line 1 and Incheon Line 1), where the GTX-B (planned) will open. This apartment complex offers easy access to Seoul by car via the Gyeongin Expressway (Bupyeong IC), and convenient travel throughout the metropolitan area via the Metropolitan Area 1st Circular Expressway (Jungdong IC).
Matching the high standards of the complex constructed by Hyosung Heavy Industries and Jinheung Enterprise, a large-scale commercial facility (planned) will be built within the complex, greatly enhancing residents’ convenience. The presence of Lotte Mart directly opposite the complex is also notable. Hospitals, restaurants, and other convenience facilities are located along the main road and near Sangok Station, and the northern vacant military site is planned for development into a large-scale complex shopping mall. To the north of the complex are Jangsu Mountain and Wonjeok Mountain Park, and residents can enjoy a pleasant living environment with direct access to the Wonjeok Mountain Trail, one of the 16 representative trail courses in Incheon.
Living conditions are steadily improving, raising expectations for the formation of a new residential town. In addition to Harrington Square Sangok Station constructed by Hyosung Heavy Industries and Jinheung Enterprise, redevelopment projects are underway in various areas such as Sangok 6 District to the north, Hanyang Apartment 2 Complex to the south, and Sangok 3 District, transforming the surrounding area into a new residential town with about 15,000 households. The 3rd Supply Unit and Bupyeong US Military Base (Camp Market) are also planned to be developed into parks and green spaces, continuously improving residential infrastructure.
The product quality befitting the highly trusted single Harrington brand by Hyosung Heavy Industries and Jinheung Enterprise is also remarkable. The complex offers a variety of unit sizes from small to large. The 39㎡ units are expected to be popular among the increasing number of 1-2 person households, while the 84㎡ units feature designs such as 4-bay layouts, alpha rooms, and three-sided balconies to enhance space efficiency. The 96㎡ units are designed with a 4-bay layout, alpha rooms, and dressing rooms to provide spacious indoor living.
Additionally, various community facilities such as a fitness center, GX room, indoor golf practice range, sauna, small library, kids caf?, and social kitchen will be established to increase resident satisfaction.
Meanwhile, the model house for Harrington Square Sangok Station, constructed by Hyosung Heavy Industries and Jinheung Enterprise, is planned to be set up in Sangok 1-dong, Bupyeong-gu, Incheon, on the site of the complex.
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