Cosmecca Korea Appoints Kim Hyung-yeol, 'China Sales Expert,' as General Manager

Former PROYA Executive
24-Year Veteran in Chinese Sales

Cosmeca Korea, a cosmetics research, development, and manufacturing (ODM) company, announced on the 17th that it has appointed Kim Hyung-yeol as the General Manager of Cosmeca China to strengthen its competitiveness in the Chinese market.

General Manager Kim Hyung-yeol is a seasoned sales expert with 24 years of extensive experience and outstanding sales strategies in the Chinese market. He is especially recognized as a key figure who led brand awareness enhancement and sales growth while holding major sales positions at PROYA, a leading Chinese cosmetics brand.

Cosmeca China has been strengthening its ODM competitiveness by collaborating with rapidly growing local brands in the Chinese domestic market. Based on his deep understanding of the local market, General Manager Kim plans to pursue an aggressive sales strategy by expanding new product planning and brand collaborations tailored to Chinese consumer trends.

Kim Hyung-yeol stated, "To succeed in the rapidly changing Chinese beauty market, innovation, speed, and active communication with local consumers are essential. We will enhance product development and distribution strategies to respond swiftly to market changes and provide optimized solutions that meet the diverse needs of our clients." He added, "We will further strengthen collaborations with local brands to boost Cosmeca China's competitiveness and establish a foundation for sustainable growth."

A representative from Cosmeca Korea said, "Kim Hyung-yeol's extensive sales experience and market know-how in China will play a significant role in enhancing Cosmeca China's competitiveness. We will accelerate client expansion and sales growth in China, one of the world's largest cosmetics markets, to expedite achieving group sales of 1 trillion won."