Sweet Spot Launches Food and Beverage Discount and Giveaway Service 'Popga Seongsu Pass'

Partnership with F&B Stores Around Dong and Seo Yeonmujang-gil in Seongsu

Sweet Spot, a company specializing in popup stores, announced on the 14th the launch of the ‘Popga Seongsu Pass,’ which offers food and beverage discounts and giveaways at nearby stores to visitors of popup stores in Seongsu-dong.

The Popga Seongsu Pass is a voucher service created by Sweet Spot in connection with its popup information platform ‘Popga,’ allowing visitors to popup stores in Seongsu-dong to experience nearby food and beverage (F&B) brands during their waiting time.

Sweet Spot selected 65 F&B stores around Dong and Seo Yeonmujang-gil and made it possible to view related information and additional benefits at a glance in map form on the Popga application. Popup store visitors can click the ‘MY tab’ within the application and authenticate the Popga Pass to receive up to 50% discounts or free menu items at the 65 partner stores.

Going forward, Sweet Spot plans to improve the walking navigation feature within the application and introduce a user preference-based partner brand recommendation system to enhance accessibility to the stores covered by the Seongsu Pass.

Kim Jeong-su, CEO of Sweet Spot, said, “We designed this so that the waiting time for popup store visitors can be transformed from a simple gap into a new brand experience,” adding, “As a leading company in popup stores, we will continue to develop services that allow consumers to gain high-quality brand experiences.”