All Lotte Affiliate Benefits in One Place... Lotte ON Officially Opens EL Town on the 17th

Twelve Major Lotte Affiliates Offer Benefits Year-Round
Continuous Expansion of Affiliate Partnerships
Special Discount Movie Tickets at Lotte Cinema
Abundant Benefits Including Duty-Free Shop Partnership Points

Lotte Shopping's e-commerce platform Lotte ON announced on the 16th that it will officially open 'L.TOWN,' which gathers benefits from Lotte affiliates, at 10 a.m. on the 17th.

Lotte On El Town, gathering benefits from Lotte affiliates. Provided by Lotte On

Through this, Lotte ON plans to fully activate its role as a digital gateway connecting the group's distribution, food, and service affiliates. First, with the opening of L.TOWN, it launched the slogan "When you go to Lotte, Lotte ON," designing the platform so that customers can easily check various online and offline benefits at a glance. Users can access L.TOWN by searching for it on Lotte ON or by clicking the L.TOWN banner at the top of the application (app).

To commemorate the opening of L.TOWN, an event will be held on the 17th from 5 p.m. at Jamsil Lotte Cinema, where the first visitors who show L.TOWN will receive a free original popcorn large (L) size on a first-come, first-served basis.

On the first day, 12 Lotte Group affiliates will participate together. They have prepared abundant benefits such as discounted movie tickets at Lotte Cinema, a 3,000 won coupon at Seven Eleven, special price tickets for Lotte World Aquarium, and free Americano coupons at Angel-in-us.

L.TOWN was born based on the 'Monthly Lotte' project, which has been operating since January last year. To maximize synergy among affiliates, Lotte ON established the 'Synergy Marketing Team' and the 'Gateway Task Force Team (TFT)' in April of the same year and prepared for the launch of L.TOWN. Going forward, Lotte ON plans to expand partnerships with Lotte affiliates and enhance customer benefits through L.TOWN. Next month, it will gather and reveal the benefits of Lotte affiliates at the 'Lotte ON (ON) World Shopping Festa,' Lotte ON's largest annual discount event.

Kim Eun-su, Head of Synergy Marketing at Lotte ON, said, "We will make L.TOWN an essential platform that must be checked before using various Lotte services," adding, "We will expand collaboration so that checking special benefits on Lotte ON L.TOWN before visiting Lotte affiliate stores becomes a natural consumption habit."