Wadiz Store Strengthens Support for Early Brand Growth with 'Brand Day'

Focused Support for Marketing and Promotion

Wadiz announced on the 14th that makers participating in the brand-exclusive section 'Brand Day' have achieved cumulative sales of 800 million KRW.

Wadiz Brand Day is a brand promotion event that highlights popular brands every month in the 'Wadiz Store,' which continuously sells successfully funded products, offering various benefits to supporters.

Wadiz announced on the 14th that a maker participating in the brand-exclusive section 'Brand Day' has achieved cumulative sales of 800 million KRW. Photo by Wadiz

The beauty brand 'Sohui' achieved cumulative sales of 800 million KRW during the six-day Brand Day event held from the 20th to the 25th of last month. Additionally, it secured over 4,000 customer 'followers' on the Wadiz maker page and recorded a satisfaction score of 5.0. Notably, 37% of purchasers during the event were first-time buyers, successfully acquiring new customers. Wadiz explained that through participating in this Brand Day, Sohui surpassed 100 million KRW in sales within just five days.

Wadiz provides selected makers for Brand Day with growth solutions ranging from advertising operations and branding to new member purchases and sales increases. In particular, makers are exposed on the app entry screen (intro), quick menu, and main banner, effectively boosting brand awareness in a short period.

A representative from Wadiz Store stated, "Brand Day is a brand-exclusive section introducing carefully selected brands that have passed the high standards of Wadiz supporters," adding, "It will establish itself as a new option for makers who want to meet new customers, from hidden brands to big brands."