Boramsangjo Expands Services with Golf and Wellness... Signs Business Agreement

Exclusive Golf and Wellness Benefits for Members Discussed

Boram Group's funeral service affiliate, Boram Sangjo Life, announced on the 14th that it signed a Memorandum of Understanding (MOU) with global golf resort operator Atitaya at Atitaya's headquarters in Hanam, Gyeonggi Province on the 11th.

From the left, Isuhae Atitaya, Chairman, and Kim Ki-tae, CEO of Boram Sangjo Life, are taking a commemorative photo after signing a business agreement. Provided by Boram Group

Atitaya is a company that operates golf resorts and hotels in Thailand, Japan, and Malaysia, owning a total of 180 golf holes across major tourist destinations. In Thailand, it operates three locations including 'Atitaya Bangkok CC,' each equipped with resorts and accommodation facilities within the golf courses. It also owns one location each in Japan and Malaysia.

The two companies plan to jointly develop specialized products for funeral service members and prepare premium travel packages linked with funeral services.

Specifically, Boram Sangjo members will be offered special discounts and customized golf tour benefits. This will include premium packages combining golf and tourism, wellness programs, and family-oriented cultural experience services. Additionally, cooperation models such as hosting exclusive golf tournaments for funeral service members are also being discussed.

A Boram Group official stated, "Through this collaboration, we are making a new attempt to expand our service areas to include golf and wellness," adding, "We will continue to cooperate with various companies so that our customers can enjoy broader total life care benefits beyond funeral services."