Global life care company NewOn announced on the 14th that it will launch the personal care brand ‘AURFE’.
AURFE embodies the philosophy of ‘a brand that adds relaxation and beauty to everyday life through fragrance’ by offering hair and body care products based on natural ingredients. The brand plans to target a wide range of consumers with large 1-liter (L) sizes and reasonable prices.
The first products launched by AURFE include △Silk Keratin Moisture Shampoo △Damage Repairing Moisture Treatment △Aroma Moisture Body Wash △Aroma Moisture Body Lotion. Each is available in two scents: Forest Woody and White Musk.
At the end of this month, two additional shampoos for alleviating hair loss symptoms will be released. These shampoos, made with beer yeast and black bean, are designed to create a healthy scalp environment and fundamentally manage hair health.
A NewOn representative stated, “All products utilize natural ingredients that have completed clinical testing,” adding, “Based on the products’ sensory fragrances, we aim to help customers relax more comfortably in their daily lives and experience gentle yet effective care.”
AURFE products can be found on the official Naver Smart Store. The brand is also preparing to enter various open markets such as Coupang Rocket Delivery, eBay, 11st, and Ali.
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