Dongsuh Foods Maxim Alley Wins 'Consumer-Selected Best Advertising Award'

Direct Consumer Participation in Judging
Winner in the Outdoor Advertising Video Category

Dongseo Foods announced on the 14th that 'Maxim Golmok' won the 'Good Advertising Award in the Outdoor Advertising (OOH) Video Category' at the 33rd Consumer-Selected Good Advertising Awards.

The 'Consumer-Selected Good Advertising Awards' is a domestic advertising award where consumers directly participate in the judging process. It is jointly hosted by the Korea Advertisers Association and the Korea Consumer Agency Council, and supported by the Ministry of Culture, Sports and Tourism. This year, a total of 303 advertisements were submitted across five categories: TV, digital, print, OOH video, and audio, and after evaluation, 41 works were selected as winners.

Dongsuh Foods' 'Maxim Golmok' won the 'Good Advertising Award' in the OOH video category at the '33rd Consumer-Selected Good Advertising Awards' held on the 13th. Hachi Soo, Marketing Team Leader at Dongsuh Foods (center), is posing for a commemorative photo.
[Photo by Dongsuh Foods]

'Maxim Golmok' is a brand experience space operated by Dongseo Foods from mid-October last year in the Wolmyeong-dong area of Gunsan City, Jeonbuk Province, attracting about 120,000 visitors across generations over one month. The advertisement video features model Park Bo-young exploring various spots in Maxim Golmok and enjoying Maxim coffee.

The company explained, "Unlike conventional one-way pop-up stores, Maxim Golmok was designed as a horizontal and open space encompassing the entire alley, with various concept spaces suited to the product characteristics. It received positive evaluations for effectively conveying the value Maxim pursues ? the happiness a cup of coffee brings in everyday life ? to visitors."