Daesang Launches Jeongseongwon Jeju Eggs, a Jeju Win-Win Brand Product

Two Types: 'Animal Welfare Free-Range Eggs' and 'Jeju Antibiotic-Free Large Eggs'
Certified Antibiotic-Free and Awarded Jeju Excellent Product Quality Certification

Daesang announced on the 13th that it has launched two types of 'Cheongjeongwon Jeju Eggs' as part of its win-win brand products. The win-win brand is a co-growth model based on a virtuous cycle structure in which large and small-to-medium enterprises collaborate to develop products and return a portion of the sales profits to support small businesses in the respective regions.

'Cheongjeongwon Jeju Eggs' consists of 'Cheongjeong Jeju Animal Welfare Free-Range Eggs' and 'Grade 1 Jeju Eggs Antibiotic-Free Large Eggs.' Both products have obtained antibiotic-free certification and Jeju excellent product quality certification, and only eggs produced from farms certified as Clean Livestock Farms (CLF), which account for about 10% of all farms, are used. The package includes the co-growth and win-win cooperation characters 'Dong-i' and 'Ban-i' to make it easy to identify the product as part of the win-win brand.

Earlier, in July last year, Daesang signed a business agreement with Jeju Special Self-Governing Province, Jeju Economic and Trade Promotion Agency, and the Win-Win Growth Committee to launch win-win brand products in the Jeju region. Daesang is responsible for marketing, design, and distribution, and plans to return a portion of the product sales profits to the local community to promote urban-rural exchange and establish a new win-win cooperation model with the local community.

Starting with this new product launch, Daesang plans to continue win-win activities between the region and companies through various efforts such as developing and marketing differentiated win-win brand products using Jeju’s local specialties and supporting capacity building for participating small and medium enterprises.