[Click eStock] “SAMG Enter, Growing into a Global Character IP Company... Increasing Collaborations with Large Corporations”

Shinhan Investment Corp. analyzed on the 13th that SAMG Entertainment is growing into a global character intellectual property (IP) company and that there is still room for stock price growth despite the recent upward trend.

Researcher Ju Ji-eun of Shinhan Investment Corp. stated, “High growth in license sales is essential to achieve annual operating profit,” and added, “An upward trend in the number of contracts signed has been confirmed, and this year, the focus is expected to be on license contracts with companies offering large MG (Minimum Guarantee).”

SAMG Entertainment is expanding the target age group of its representative IP, Tini Ping, through collaborations with Gudal, a brand under Clio, and Hearts to Hearts artists from SM Entertainment. Researcher Ju suggested, “In the mid to long term, it will move towards collaborations with K-POP and games,” indicating the potential for expanding the scope of IP utilization.

Efforts to penetrate overseas markets are also accelerating. Compared to the existing kids IP business model, overseas expansion is expected to accelerate further through collaborations with entertainment companies. Currently, SAMG Entertainment has entered the Chinese and Japanese markets and plans to expand into Southeast Asia and the U.S. markets.

The content lineup is also abundant. In the first quarter of this year, Mini Special Forces Season 7 was released, and in the fourth quarter, Tini Ping Season 6 and Wish Cat Season 2 are scheduled to be launched. Additionally, the movie “Love’s Hatchuping” Season 2, which led SAMG Entertainment’s leap in the character IP business, aims for release between the fourth quarter of this year and the first quarter of 2026. Notably, a live-action drama featuring a giant robot targeting men in their 40s is planned to air in 2027, focusing on securing sustainable growth momentum by expanding the age demographic.

The stock price outlook is also positive. Researcher Ju evaluated, “Despite the steep rise in stock price, there is still room for growth,” and added, “Considering the continuous discovery of next-generation IPs and diversification of license applications, it is comparable to global character IP companies.” Since the average price-to-earnings ratio (PER) of global character IP companies is around 27 times, there is analysis that additional stock price increases are possible.