Yes24's Selected Top 50 K-Books to Be Introduced at the London Book Fair

Korean Pavilion Showcases 50 Selected K-Books at London Book Fair Until the 13th
Yes24 and Seoul International Book Fair Curate Top Picks for Global Readers

The cultural content platform Yes24 introduces 50 books selected for the '2025 London Book Fair' held until the 13th.

London Book Fair SIBF (Seoul International Book Fair) Korea Pavilion site. Photo by Yes24

The London Book Fair, considered one of the world's three major book fairs along with the Frankfurt Book Fair and the Bologna Children's Book Fair, is the largest English-language book fair attracting visitors from over 1,000 countries annually. It is the earliest of the three major fairs each year, drawing significant attention from the publishing industry aiming to predict annual trends. The Korean Pavilion at the London Book Fair is organized by the Korea Publishers Association and managed by the Seoul International Book Fair.

Yes24 plans to showcase 50 books selected by its book department staff at the Korean Pavilion of the 2025 London Book Fair. Visitors can explore a total of 50 titles aligned with key trends such as ▲Healing Literature ▲SF & Horror ▲Character Books ▲K-ENTERTAINMENT (Exploring Hallyu) ▲K-FOOD (Korean Cuisine) ▲Korean Women’s Literature ▲Korean Socio-Political Issues.

Chosunyoung, Head of Yes24’s Book Business Division, said, “It is very meaningful to introduce our books at the London Book Fair, one of the world’s three major book fairs, at a time when interest in Korean books is hotter than ever following author Han Kang’s Nobel Prize in Literature win. Yes24 is recognized as one of the key platforms that overseas publishers consult when reviewing the Korean publishing market, and we will continue to serve as a communication channel to promote our excellent book trends.”

An event is being held for Korean readers. By leaving a comment on the Yes24 homepage event page titled ‘This Book Should Be Known Worldwide’ recommending a book to foreigners, 240 people will be randomly selected to receive 1,000 won points. Additionally, customers who purchase more than 20,000 won worth of domestic books including at least one of the 50 curated books from the London Book Fair Korean Pavilion will receive gifts such as magnets.