Looking for someone to join Dongbaek Sanghoe?
The city of Busan (Mayor Park Hyungjoon) is recruiting companies to enter “Dongbaek Sanghoe,” a shopping shop for excellent Busan products, from the 11th to the 23rd.
Dongbaek Sanghoe is a collaborative space created by the city of Busan and Shinsegae to promote and support market expansion for products from local small and medium-sized enterprises and small business owners. It is located on the second basement floor of Shinsegae Department Store Centum City Branch.
Since its opening in March 2023, 38 companies have entered Dongbaek Sanghoe, exhibiting and selling over 100 products.
This recruitment aims to select around 30 companies. Once selected, companies can supply their products to Dongbaek Sanghoe for six months from the date of entry. Dongbaek Sanghoe also organizes special sales events and seasonal promotions alongside store operation and management.
Product evaluation for applicants will take place from late March to May. After product verification, the final selected companies will be able to supply up to three of their products at Dongbaek Sanghoe starting in June.
This year, not only Shinsegae Department Store’s industry and distribution experts but also external professionals in marketing and representatives from the operating company will participate in the product evaluation, ensuring a careful selection of products that match Dongbaek Sanghoe’s unique character. The duration of entry may be adjusted throughout the year according to the operating agency’s policies, such as product replacement.
This year, Dongbaek Sanghoe will focus on establishing itself as Busan’s representative shopping shop by: ▲ activating pop-up events at local festivals and high-traffic areas, ▲ enhancing product competitiveness through improved design, packaging, new product development support, and capability-building education, and ▲ conducting monthly promotions led by participating companies.
The city of Busan plans to strengthen promotion and raise awareness of Dongbaek Sanghoe to make it a store filled with excellent products that customers want to buy, a place citizens want to visit, and a destination where local companies aspire to enter.
Companies wishing to enter Dongbaek Sanghoe should refer to the announcement posted on the Busan Economic Promotion Agency website and submit their application by email by March 23.
Kim Bongcheol, Director of Digital Economy at Busan City, said, “Dongbaek Sanghoe provides consumers with opportunities to experience excellent local products and offers companies a chance to grow into leading regional brands.”
Director Kim added, “We will continue our efforts to promote Busan products and diversify distribution channels, and we hope that many outstanding and competitive small and medium-sized enterprises in Busan will participate in this recruitment.”
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