Hyundai Construction Invites Hillstate Residents to Volleyball Match

Hillstate residents are taking a commemorative photo with Hyundai Engineering & Construction volleyball team players Moma (first from the left) and Lee Da-hyun (first from the right). Photo by Hyundai Engineering & Construction

Hyundai Construction announced that on the 9th, it held a 'Hills Day' event inviting 100 Hills State residents to the women's professional volleyball team's home game held at Suwon Indoor Gymnasium. The attendees were selected through a raffle event on the residents-only app MyHills and the YouTube channel Hills Casting. The company prepared a customer-only viewing area at this home stadium to enable group cheering. Hyundai Construction has consistently conducted experiential marketing, such as busking performances, movie screenings, and participating as an official sponsor of rock festivals, to provide brand experiences of its apartment brand Hills State.