GS25 Strengthens 'Ultra Cost-Effective' PB Lineup with Full Price Display

Launch of 1400 Pete Coffee and Cheonnyeong Sukju Namul
Price Emphasized on Product Packaging

GS Retail's convenience store GS25 announced on the 10th that it will strengthen its private brand (PB) products that highlight the lowest selling prices on the packaging, such as '1400 Pete Coffee' and 'Cheonnyeong Sukju Namul'.

GS25's model is showcasing products launched as ultra cost-effective private brands. Photo by GS25

1400 Pete Coffee is the lowest-priced 500ml bottled coffee product operated by GS25. It is 50% cheaper compared to existing bottled coffee. GS25 blends Colombian and Brazilian coffee beans and applies an espresso extraction method similar to that of coffee specialty shops to greatly enhance the deep flavor and aroma of the coffee. It has also undergone over 100 sensory evaluation tests.

This product is offered in a series of four types to consider customers' diverse tastes: ▲Black ▲Latte ▲Hazelnut ▲Sweet. The packaging design prominently displays the price on the front of the product so that consumers can intuitively recognize it.

Cheonnyeong Sukju Namul 300g is the second product in the 1000-won vegetable series. Following the success of the first product, 'Cheonnyeong Kong Namul 300g', which sold 250,000 units cumulatively, an additional lineup was launched. Both products are operated at the lowest price nationwide for the same quantity. GS25 plans to gradually expand the Cheonnyeong series, which consists of raw ingredients.

In addition, a special sales promotion is being conducted for two types of 'Real Mega Tongtong Sausage', renewed under the concept of 'reverse shrinkflation'. The Real Mega Tongtong Sausage, whose weight has been increased by more than 38% (from 180g to 250g), is sold at the existing price of 2,500 won.

Yoo Jae-hyung, MD (Merchandiser) of the Beverage and Food Team at GS Retail, said, "Ultra cost-effective products contribute to price stabilization while serving as strategic products that drive category growth," adding, "We plan to actively pursue various activities such as product development, marketing, and design to maximize price competitiveness."