Namyang Dairy Products Revamps Brand with 'Healthy Start'... Slogan and CI Updated

"Embodying Healthy Corporate Change and Customer Satisfaction Products"

Namyang Dairy Products announced on the 10th that it will redefine its brand identity with the slogan "Healthy Start" and replace its slogan and corporate image (CI).

The new slogan, Healthy Start, embodies the brand philosophy of "healthy corporate change" and "healthy products," based on Namyang Dairy Products' pursuit of ESG (environment, social, governance) management, social contribution, and ethical management.

The CI design was inspired by the logo of Namyang Dairy Products' flagship brand, "Mat-it-neun Uyu GT." The symbol, which applies the soft curved font of Mat-it-neun Uyu GT and shapes a smiling mouth, represents "a vessel containing Namyang Dairy Products that opens a healthy start to the day" and "the customer's smile created through delicious products."

Starting today, Namyang Dairy Products plans to sequentially apply the new slogan and CI across the entire company, including all product packaging, workplaces, uniforms, employee ID cards, business cards, and official digital platforms.

Kim Seung-eon, CEO of Namyang Dairy Products, said, "The new slogan and CI mark the starting point of change for regaining consumer trust and sustainable growth," adding, "This is not just a simple design change but a process of newly establishing Namyang Dairy Products' brand identity and expanding various touchpoints so that consumers can feel the change."