"AI Technology-Based Customer Appreciation Event"
Expressing Heartfelt Stories Through Music Tracks
In Collaboration with Ediya Coffee and Composer Kim Hyungseok
BC Card announced on the 6th that it will hold the 'The Important Thing is the Heart That Expresses' event, which uses artificial intelligence (AI) technology to turn customers' touching stories into music tracks. The selected tracks will be played at Ediya Coffee stores nationwide starting next month.
The event is being held in collaboration with Ediya Coffee. Entertech company NoNeuniTeukgongdae Entertainment, led by composer Kim Hyung-seok, is also participating. Applications are open on the lifestyle finance platform 'Paybook' until the 16th. Any Paybook member can participate.
Participants need to write honestly and specifically about the person they want to send a message to, a story filled with memories, or a story they want to share. A total of three participants will be selected. The selected messages will be produced as music tracks, some of which will be created using AI. The final three selected participants will also receive a dining voucher for two at the Sofitel Ambassador Seoul Hotel.
Starting next month, the selected tracks will be played at Ediya Coffee stores nationwide. At the Ediya Coffee Uijeongbu Solmoe DT branch, singer Kim Jo-han will hold a mini concert themed around the selected tracks on the 19th of next month.
Participants will also receive benefits just for joining. 1,000 participants will be randomly selected to receive two Ediya Coffee iced Americano coupons each. The winners of this contest will be individually notified on the 19th.
BC Card plans to file a patent application for the overall service process, from AI music production for the event to music playback at franchise stores.
Ha Hyun-nam, Executive Director of BC Card, said, “We prepared an event combined with AI so that people can express their feelings to their loved ones in a special way.” He added, “BC Card will continue to promote touching events together with our customers.”
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