'Oraeorae Hamkkegage' Project Honored with Main Award for Expanding Sales Channels
Kakao Pay announced on the 6th that its small business win-win campaign 'Oraeorae Hamkkegage' received the main award in the Communication category at the 2025 German iF Design Awards, one of the world's top three design awards.
Kakao Pay's 'Oraeorae Hamkkegage' popup store, which won the main prize in the Communication category at the 2025 German iF Design Awards. This store is a win-win campaign project by Kakao Pay to open sales channels for small business owners. Provided by Kakao Pay
Kakao Pay, in collaboration with the Hamkkeilneun Foundation, connected over 200 small business brands with more than 160,000 consumers through six pop-up stores and an online mall operation.
The pop-up stores were well received for being open spaces featuring photo booths and eco bag production programs. Efforts to minimize waste generation and protect the environment were also recognized.
Kakao Pay stated, "We consider this award meaningful as it internationally acknowledges not only the design but also the value of win-win cooperation. We will continue to support the sustainable growth of small business brands."
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