Gold Bar Giveaway Returns After 6 Years... Hyundai Department Store Says "Revive Consumer Sentiment"

Gold Bar Worth 100 Don for First Prize from the 7th to the 26th
Prize Giveaway and Discounts Valued at 120 Million KRW

Hyundai Department Store employees are introducing the 'Lucky Gold Bar' prize event, which runs until the 26th. Provided by Hyundai Department Store.

Hyundai Department Store announced on the 6th that it will hold a gold bar giveaway event from the 7th to the 26th. This is the first large-scale giveaway event by Hyundai Department Store in six years since 2019.

During the event period, customers who purchase over 50,000 KRW at Hyundai Department Store and Hyundai Outlet offline stores, as well as the official online malls The Hyundai.com and Hyundai Food Hall ToHome, can participate. Multiple entries are allowed during the event period. Customers can enter by accessing the giveaway event page on the Hyundai Department Store website or app.

Among all entrants, six winners will be drawn to receive gold bars as prizes. One first-place winner will receive a 100-don (375g) gold bar, two second-place winners will each receive a 50-don (187.5g) gold bar, and three third-place winners will each receive a 10-don (37.5g) gold bar. Winners will be announced on the website and notified individually on the 3rd of next month.

Hyundai Department Store planned this event to revive consumer sentiment weakened by the economic downturn. Yang Myung-seong, Executive Director of Sales Strategy at Hyundai Department Store, said, “We plan to focus promotions to stimulate consumption starting from early March, when the full spring season begins.”

Hyundai Department Store will also hold various discount events across all stores, including the Apgujeong Main Store, to welcome the spring season. From the 7th to the 16th, a ‘Spring Fashion Week’ will be held with participation from over 90 brands in fashion and accessories.

During the event, customers can earn additional mileage points based on purchase amounts, receive up to 10% of the purchase amount of new spring products in Hyundai Department Store gift certificates, and enjoy various promotions such as a 6-month interest-free installment plan.

From the 14th to the 23rd, a ‘Beauty Fair’ featuring 49 luxury beauty brands will also take place. The event will offer Hyundai Department Store exclusive products and discounts targeting spring season and new semester gift demands, along with diverse events such as influencer pop-up stores.

Hyundai Outlet will hold its 10th anniversary celebration and additional brand-specific discount events at all stores, including Hyundai Premium Outlet Gimpo, during the same period.