Netflix Head of Advertising Visits Korea
"Strengthening Strategic Partnership"
Innocean, an advertising agency affiliated with Hyundai Motor Group, recently announced on the 5th that CEO Lee Yong-woo met with Netflix's Head of Advertising to strengthen cooperation. Through this meeting, the two companies aim to enhance their strategic partnership and collaborate on marketing efforts.
Innocean held a briefing session for Amy Reinhard, Head of Advertising at Netflix, and leaders of Netflix's advertising division who visited its Seoul headquarters, introducing Innocean's creative capabilities.
Previously, Innocean has been collaborating with Netflix since last year. To commemorate the launch of Kia's sports utility vehicle (SUV), the 'New Sportage,' they executed various marketing activities both online and offline, including ▲Kia's first domestic single-title sponsorship contract for 'Squid Game' Season 2 ▲production of a three-part customized New Sportage advertising content ▲and an offline pop-up store.
Innocean expects synergy effects from this meeting. Given that Innocean is conducting branding campaigns with large-scale advertisers and Netflix provides engaging content and immersive advertising environments, they anticipate active collaboration.
An Innocean official stated, "'Squid Game' Season 2, 'Solo’s Inferno' Season 4, 'Trauma Center,' and other diverse genre contents are gaining popularity, and interest in Netflix's advertising plans has significantly increased," adding, "Netflix is growing as an important medium to consider in branding campaigns."
Lee Yong-woo, CEO of Innocean, emphasized, "We will further strengthen our partnership with Netflix and continue to create successful cases that lead new changes in the global advertising market."
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