Volvo Korea Donates 250 Million KRW to Support Low Birthrate Recovery

Family Safety Campaign in Collaboration with Korea Childcare Promotion Institute

Volvo Cars Korea announced on the 4th that it has donated 250 million KRW to the Korea Childcare Promotion Institute to support the operation fund for the 'Family Safety Campaign.'

The Family Safety Campaign is an awareness improvement project aimed at addressing the low birthrate issue. It plans to carry out various campaigns and programs to create a society where both parents and children are happy, while also spreading the value of sustainability.

Volvo Cars Korea announced on the 4th that it donated 250 million KRW to the Korea Childcare Promotion Institute to support the operation fund for the 'Family Safety Campaign.' From the left: Jo Yong-nam, Director of the Korea Childcare Promotion Institute, and Lee Yoon-mo, CEO of Volvo Cars Korea (Photo by Volvo Korea)

Last year, Volvo Cars Korea conducted various activities through this campaign to help recover the low birthrate phenomenon in Korea. They led the spread of positive parenting values by operating family-friendly programs at 10 comprehensive childcare support centers nationwide, and provided practical support to encourage fathers' (men's) participation in childcare by installing a total of 63 diaper changing stations in restrooms across public facilities nationwide.

Yoon Mo Lee, CEO of Volvo Cars Korea, said, "We have joined the 'Family Safety Campaign' to improve awareness of childbirth and parenting and further spread the value of sustainability. Since safety, family, and sustainability are all values that Volvo Cars prioritizes, we will actively continue the campaign in various fields to widely promote and practice these values."