7-Eleven Launches Renewed Mobile App
Main Screen Focused on Core Pre-Order Menus
Improved Menu Accessibility and Usage Speed
Convenience store 7-Eleven announced on the 4th that it will launch a newly renewed mobile app called 'Seven App'.
The core of the Seven App renewal is easy and simple menu accessibility and visual intuitiveness from a functional perspective. The usage speed has also significantly improved compared to before.
On the 4th, Seven Eleven announced that it will reorganize its O4O service and strengthen its brand competitiveness by improving the customer usage environment. Provided by Seven Eleven.
7-Eleven completed the design, menu composition, and layout from the user's perspective through UX/UI (user experience and interface) improvements focusing on the app's main functions. Core features with the highest usage frequency in convenience store apps, such as pre-ordering, parcel delivery, stock search, and the gift item storage function ‘Sso-ok Storage’, were placed prominently on the main screen.
The ‘Stock Search’ function for nearby stores was also enhanced. The number of searchable items was expanded from about 300 key category products to all products operated nationwide. A new ‘Same-day Pickup Service’ was introduced, allowing customers to immediately reserve and pick up items if the desired product is in stock at a nearby store. The new member registration process was simplified, and the convenience of using point accumulation and easy payment services was improved.
The revamped Seven App received positive feedback from users during the beta test period that started on the 17th of last month. The daily active users (DAU) increased by 15% compared to the same period last month, and the number of new sign-ups rose by 20%. Usage rates of the reservation service and app search function also increased by 60% and 50%, respectively. During this period, the average daily app downloads increased by 2.1 times compared to January.
To celebrate the launch of the renewed Seven App, 7-Eleven is holding various reasonable benefits and fun events under the theme ‘Lucky Seven Today’. As a first-use benefit of the renewed Seven App, a ‘Lucky Welcome Pack’ containing three discount coupons for ‘Seven Cafe Hot Americano’, ‘Same-day Pickup’, and ‘Pre-order’ will be provided immediately.
Additionally, users can receive ‘Today’s Lucky Box’, where L.Points, lunch boxes, and pre-order discount coupons can be won daily with a 100% random chance, and by completing Seven App usage missions, users can earn up to 700 L.Points.
7-Eleven also revamped its membership system. It is divided into the basic ‘Family’ tier and the ‘VIP’ tier, with different accumulation rates of 0.1% and 0.3%, respectively. VIP members receive various discount benefits both online and offline, including discounts on purchases and parcel delivery services.
Kim Min-jung, head of marketing at 7-Eleven, said, “This renewed Seven App focused on intuitively reorganizing core services based on analysis of existing convenience store app usage data and on the completeness of the customer shopping journey from app to store visit from an Online for Offline (O4O) perspective. We will continue to provide customers with enjoyable brand experiences through simple and convenient services and practical events.”
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