BBIA Opens Flagship Store 'BBIA IN SEONGSU'

From Color Brands BBIA and Eglips to Base Brand Aboutton and Skincare Brand EditB: A Complete Lineup

BBIA Co., Ltd. garnered a hot response last October with a pop-up store celebrating the brand's 20th anniversary. This year, the brand is once again drawing attention by opening its first flagship store, ‘BBIA IN SEONGSU,’ in Seongsu. BBIA, which continues active marketing activities in various fields, is expected to offer a new experience this time. The space, which opened on the 28th in Seongsu-dong, is not just a simple store but is set to become a beauty spot that fully embodies the unique colors and sensibilities of BBIA's four brands. The operating hours are from 11 a.m. to 9 p.m. daily.

The core concept color of the BBIA flagship store is ‘Red.’ By setting ‘Red’ as the key color, the brand plans to imprint its identity on consumers so that when people think of the ‘Red House’ in Seongsu-dong, they think of BBIA. This flagship store will serve as a base to continuously provide BBIA brand experiences offline, and given the high consumer demand for BBIA offline stores, a strong response is anticipated.

At the flagship store, customers can experience all of BBIA’s brands, including the color cosmetics brands BBIA and Eglips, as well as Aboutton and the skincare brand EditB. From basic care products to color cosmetics, a diverse product lineup allows customers to test and purchase beauty products that suit them best.

Various promotions will be held to celebrate the opening. From February 28th (Friday), the day of the flagship store opening, through March 31st (Monday), gifts will be given based on purchase amounts. The gifts include △ BBIA ‘Loutine Miniature’ △ BBIA ‘Point Brush’ △ Aboutton ‘Bucket Pouch’ △ Aboutton ‘Foundation’ Mini 3-piece set △ Eglips ‘Wave Mirror’ △ Eglips ‘Mini All Over Blusher’ △ EditB Tok Cica Gel Essence Miniature. Customers can choose one gift for purchases over 20,000 KRW and two gifts for purchases over 50,000 KRW.

During the pre-opening period from February 28th (Friday) to March 12th (Wednesday), special promotions for each brand will be held. Simply visiting the flagship store will entitle the first 50 visitors daily to receive BBIA’s exclusive mall color ‘Glow Tint No. 22’ in a mini size. Additionally, BBIA will offer discounts and gifts such as 25% off single items in the base category, 15% off single items in the eye category, and 20% off single items in the lip category. Aboutton will provide an additional ‘Banban Puff (2P)’ with the purchase of ‘Powder Pact.’ Eglips will run a special promotion giving all customers a ‘Mini All Over Blusher’ with every purchase.

From March 13th (Thursday) to 17th (Monday), the official opening of the flagship store and BBIA’s 21st anniversary will be celebrated with the opening party ‘RED BIRTHDAY PARTY’ featuring various events. At the concierge zone, there will be an event exchanging the existing BBIA Glow Tint for the NEW Glow Tint (limited to 200 people per day) and an Aboutton puff exchange event. From March 18th (Tuesday) to 31st (Monday), an exclusive Aboutton puff exchange event will be held. This event will end early once stocks are depleted.

March 13th (Thursday) will be a press day, and from March 14th (Friday) to 17th (Monday), visitors wearing red items in line with the ‘REDBIRTHDAY’ concept will receive a limited quantity of jelly cakes. Additionally, on one day during this period, a coffee truck event prepared by BBIA will also take place.

A BBIA representative stated, “‘BBIA IN SEONGSU’ is a space where anyone visiting Seongsu can directly experience various BBIA brand products that were previously only available through the online mall and Olive Young,” adding, “We plan to offer a unique enjoyment to domestic and international consumers interested in K-beauty, and will continue various online and offline activities to expand touchpoints with consumers and provide differentiated brand experiences.”