Storytelling of Wealth...
Selected as a Leading City in Festival Tourism
On the 26th, Uiryeong-gun, Gyeongnam Province, received the Grand Prize in the Festival Content category at the 13th Korea Festival Content Awards for the Uiryeong Rich Rich Festival.
The Uiryeong Rich Rich Festival was also selected as a representative city of Korea in the festival tourism category of the K-Brand Awards 2025 on the 19th, sweeping two awards this month alone.
The "Korea Festival Content Grand Prize" is hosted by the Korea Festival Content Association, and 27 committee members randomly selected from 70 festival experts, professors, directors, and journalists comprehensively evaluate seven categories and 35 festivals based on content uniqueness, visitor satisfaction, safety management system, and contribution to the local community.
Festival experts cited the unique concept of the "only kind rich person festival in Korea" as the key to the success of the Uiryeong Rich Rich Festival. They praised the local unique rich person content such as Sotbawi, the rich person storytelling rock, Hoam’s birthplace, the founder of Samsung, and Baeksan An Hee-je, an independence activist, for positively influencing the revitalization of the local economy and improving the image of Uiryeong-gun.
Last year, the 3rd Uiryeong Rich Rich Festival attracted about 240,000 visitors over four days and generated an economic effect of approximately 5.4 billion KRW, earning recognition as a representative festival of Korea beyond just Gyeongnam Province.
County Governor Oh Tae-wan said, “The proper noun Uiryeong-gun has become synonymous with ‘the holy land of Korea’s rich people.’ The Rich Rich Festival has become the most perfect descriptor for explaining ‘real rich people.’” He added, “The good ‘rich energy’ of luck, health, and love that Uiryeong spreads will go beyond Korea and reach the world.”
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