HK Innoen Launches New Biwonts Eye Serum Stick for 'Improving Eye Area Elasticity'

Enhanced Massage Effect with Larger Steel Ball Compared to Previous Product

HK inno.N announced on the 27th that it has launched a new product, the eye serum stick, from its slow-aging skincare brand Be:once.

Be:once's 'Peptide-X Firming Eye Serum Stick' is an eye care product that helps improve the elasticity of the skin around the eyes, provides moisture replenishment, and aids in wrinkle improvement. Equipped with a steel ball on the stick, it allows for gentle and refreshing massage care around the eyes without using hands.

Compared to the existing product, 'Phytocollagen Eye Serum Stick,' the size of the steel ball (massage ball) has been increased by about 36% to enhance the cooling massage effect, and a refill container has been introduced. It contains 10 types of peptides and dolkong protein to help improve eye elasticity, and strengthens elasticity and moisture with the powerful synergy of bakuchiol and rice-derived PDRN.

The Peptide-X Firming Eye Serum Stick will be pre-launched on the 28th at Olive Young Hyundai City Outlet Dongdaemun branch. To commemorate the new product launch, HK inno.N will hold a pop-up event at 16 Olive Young stores nationwide from March 1 to 31. After the event, the Peptide-X Firming Eye Serum Stick main product and refill set will be available for purchase at Olive Young’s online and offline malls.

An HK inno.N official said, "We have newly renewed the popular eye serum stick by reflecting consumer feedback and market trends. It is an all-in-one product that helps with moisture, elasticity, wrinkle improvement, as well as dark circles, puffiness, and cooling effects, and we expect it to offer enhanced slow-aging benefits to the target customers."

Be:once is a slow-aging skincare brand for the 2030 generation. It continuously develops new products reflecting customer needs and trends, expanding its reach beyond the domestic market to global markets such as the United States and Japan. The Phytocollagen Eye Serum Stick, launched in 2022, ranked first in the eye care category on Olive Young’s online mall (as of the second half of 2022) and gained great popularity among the 2030 generation.