Professor Min Byung-woon of Daegu Catholic University Publishes New Book "Honeybee" Featuring Contrarian Marketing Strategies

Analysis of 600 Cases, Presentation of 30 Strategies

Professor Min Byung-woon of Daegu Catholic University has published a new book titled Honeybee: Reverse Thinking, a Remedy if Used Well, a Poison if Used Poorly, presenting effective strategies in the rapidly changing marketing environment.

Cover of the book "Contrarian Marketing Strategy" published by Professor Min Byung-woon.

This book systematically analyzes and organizes the 'reverse thinking strategy' that can overcome the limitations of traditional marketing methods.

By analyzing over 600 cases, it derives 30 core strategies and explains in detail the timing of applying each strategy as well as potential side effects.

The book title, 'Honeybee,' is inspired by the fact that the venom of a honeybee can become medicine if used correctly but can be poisonous if misused. This implies that reverse thinking strategies can have powerful effects if properly utilized, but may cause adverse effects if not.

This publication is expected to serve as a useful guide not only for professionals in advertising, marketing, and branding but also for students in related fields.

In particular, QR codes are inserted for each case, allowing readers to easily understand the content through video materials.

Professor Min Byung-woon of Daegu Catholic University said, “We provided QR codes so that readers can also check various cases through videos, enabling a more multidimensional understanding,” adding, “I hope this book will be of practical help to professionals in the marketing field.”