Lotte Duty Free Hosts Event Inviting Tourist Guides... "Full-Scale Effort to Attract Group Tourists"

Held for Two Days Starting on the 25th... About 200 Tour Guides Invited
"Revitalizing the Attraction of Foreign Group Tourists"

Lotte Duty Free announced on the 26th that it will hold an event inviting key inbound (foreigners traveling to Korea) travel agency representatives in line with the increase in tourists visiting Korea and the revitalization of travel.

The scene of an event hosted by Lotte Duty Free inviting tourist interpreters. (Photo by Lotte Duty Free)

The event will be held over two days starting from the 25th, inviting about 200 tour guides from major travel agencies in China, Japan, and Southeast Asia. Lotte Duty Free will introduce them to major stores, tenant brands, operational policies, and benefits, and provide brand experience opportunities with jewelry brands such as Ernest Seoul and Swarovski, as well as representative K-beauty brands like COSRX. Gifts and various event prizes will also be prepared to actively support exchanges.

This invitation event was resumed after about a year as a strategic move by Lotte Duty Free to activate the attraction of foreign group tourists. It aims to strengthen cooperative relationships with travel agencies and attract foreign group tourists in response to the increasing demand for visits to Korea. Starting with this event, Lotte Duty Free plans to continuously hold quarterly invitation events aligned with major tourist peak seasons such as China's Labor Day, National Day, and summer and winter vacations.

Namgung Pyo, Head of Marketing at Lotte Duty Free, said, "With the recent increase in tourists visiting Korea, we will closely cooperate not only with Chinese but also Japanese and Southeast Asian travel agencies to strengthen the attraction of group tourists and provide customized benefits and services tailored to the needs of customers by nationality."