"This Is the Jungle, Not a Bakery"… Seongsimdang Power Even with 'Sandwich Store' Opening

Sungsimdang Opens Sandwich Specialty Store on the 23rd
Numerous Reviews Posted on SNS and Online Communities

Sungsimdang, Daejeon's representative bakery, has opened a specialty store called 'Sandwich Jeonggeo-jang' that focuses on selling sandwiches, fueled by the popularity of its sandwich menu, and visitors are pouring in with reviews. On the 23rd, a post and video titled 'Sandwich Jeonggeo-jang Opening Scene' were uploaded on Sungsimdang's social media (SNS) account.

Sungsimdang, a representative bakery in Daejeon, has opened a specialty store called 'Sandwich Jeonggeo-jang' that focuses on selling sandwiches, fueled by the popularity of its sandwich menu. As visitors leave numerous reviews, it is becoming a hot topic online. Sungsimdang Instagram

The day before, Sungsimdang unveiled 'Sandwich Jeonggeo-jang,' a sandwich specialty store, in the basement of its main branch near Daejeon Jungang Station in Jung-gu, Daejeon. Sungsimdang stated, "On Saturday, February 22, the doors of Sandwich Jeonggeo-jang opened," and added, "We are very grateful for the many customers who showed interest and visited us." They continued, "Since it is still early in the opening, there may be some shortcomings, but we will work to improve them," and added, "We sincerely thank you for visiting, and posts introducing the products sold at Sandwich Jeonggeo-jang will be gradually uploaded, so please continue to show your interest."

Since the store opened, numerous reviews from netizens who actually visited the store have been posted on various SNS platforms and many online communities. They responded with comments such as "It took about 40 minutes from entry to payment," "Certain sandwiches sold out immediately after being released," "It feels more like a jungle than a bakery," and "If you really like sandwiches, you must try it at least once."

Sungsimdang, a representative bakery in Daejeon, has opened a specialty store called 'Sandwich Jeonggeo-jang' that focuses on selling sandwiches, fueled by the popularity of its sandwich menu. As visitors leave numerous reviews, it is becoming a hot topic online. Sungsimdang Instagram

Meanwhile, Sungsimdang is Daejeon's representative bakery that started as a steamed bun shop in front of Daejeon Station in 1956. Especially, its strawberry siru cake has been praised as a so-called 'god-level cost-effective cake' on SNS, making it a nationwide bakery popular even among younger generations. As people from all over the country flock to buy Sungsimdang’s bread, the bakery has been expanding its stores. In 2013, it opened the 'Cake Boutique' store focusing on popular cake menus such as 'Sunsu Roll,' and in October last year, leveraging the popularity of its signature fried soboro, it opened the first 'Twiso Jeonggeo-jang,' a fried soboro takeout specialty store. Currently, Sungsimdang operates six stores: the main branch, Cake Boutique, DCC branch, Twiso Jeonggeo-jang, Lotte Department Store Daejeon branch, and Daejeon Station branch.