Milkis and Chilsung Cider Succeed in Middle East Beverage Market

Participation in Global Food Expo 'Gulfood 2025'
Booth Attracts 5,000 Visitors and 180 Consultations
Expanding Exports to New Markets Including Kuwait and Qatar

Lotte Chilsung Beverage is actively targeting the Middle Eastern market with beverage brands such as Milkis and Chilsung Cider.

From the 17th to the 21st, visitors are touring the Lotte Chilsung Beverage booth at the 'Gulfood 2025' International Food Exhibition held in Dubai, United Arab Emirates.
[Photo by Lotte Chilsung Beverage]

From the 17th to the 21st, Lotte Chilsung Beverage showcased halal-certified products including Milkis, Chilsung Cider, Jeju Sarang Gamgyul Sarang, and Aloe Juice at the 'GULFOOD 2025' food expo held in Dubai, United Arab Emirates. Marking its 30th edition this year, the Gulfood Expo is the largest international food exhibition in the Middle East and Africa region, held annually in Dubai.

Approximately 5,000 people visited the Lotte Chilsung Beverage booth. A company representative stated, "We received interest from buyers from the Middle East, Europe, and Asia, resulting in about 180 consultations. There was high interest in Milkis and Chilsung Cider. Lotte Chilsung Beverage set up a beverage tasting zone and photo zone, providing visitors with opportunities to experience the products."

The reason Lotte Chilsung Beverage is focusing on the Middle Eastern market is due to the steady increase in beverage export value to Middle Eastern countries. The company's beverage exports to Middle Eastern countries have grown at an average annual rate of about 40% from 2021 through last year. Lotte Chilsung Beverage exports beverage products such as Milkis, Cantata, and Saek Saek to major Middle Eastern countries including the United Arab Emirates, Saudi Arabia, Yemen, and Iraq.

Since 2015, Lotte Chilsung Beverage has obtained halal certification from the Korea Muslim Federation (KMF) for key export products such as Milkis and Chilsung Cider. The company plans to expand its halal product lineup and focus on discovering new countries and developing sales channels based on its core brands. Discussions are underway this year for exports to Kuwait, Qatar, and Libya.

A Lotte Chilsung Beverage representative said, "Through the expo, we confirmed the global market growth potential of our major brands representing the domestic beverage market. We plan to focus on various products tailored to local conditions by country and strive to discover new buyers."