Orion announced on the 25th that it will re-release the 'Beatles' chewing candy, which was produced until June last year, after 8 months. The Beatles, launched in 1990, is a chewing candy with a variety of fruit flavors to choose from.
Orion ended production of the Beatles in June last year and began research and development to enhance its taste and texture. Following numerous consumer requests through the official website and customer service to bring back the Beatles, the scheduled release planned for the second half of this year was moved up to February.
Orion has strengthened the product quality of the 'All New Beatles.' Utilizing over 30 years of accumulated candy development technology, the size of each piece was nearly doubled, allowing for a softer and chewier texture. Consumers can choose from three fruit juice flavors: grape, apple, and lemon. The price remains the same as before at 1,000 won (convenience stores).
Orion has listened to consumer feedback through various channels and reflected it in their products. Products such as 'Pocachip Sweet Cheese Flavor,' 'Dipping Oh! Potato Sweet Chili Sauce Flavor,' 'Taste of the Sun Sun,' and 'Chicken Pop' were re-released based on consumer requests.
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