Held Until the 3rd of Next Month...
Showcasing New Spring Trend Looks
Enjoy AI Model Virtual Fittings and Runway Walks
CJ OnStyle announced on the 24th that it will hold the industry's first 'Artificial Intelligence (AI) Fashion Showcase' until the 3rd of next month to celebrate the 2025 Spring·Summer (SS) season.
The fashion showcase is an event where customers can be the first to experience the new trend looks proposed by CJ OnStyle each season. This year, to offer a more vivid and diverse style curation experience, a virtual runway show utilizing AI was planned.
The AI fashion showcase is set against the backgrounds of Paris and New York. CJ OnStyle perfectly recreated AI models walking on virtual runways installed in the heart of Paris and New York, as well as the guests watching the fashion show. Customers viewing the fashion showcase via mobile and TV can vividly enjoy the AI models' walks on the virtual runway as if they were attending the local fashion shows.
CJ OnStyle forecasted that elegant and sophisticated 'lace' and 'tweed' materials will be spotlighted this spring. This was inspired by the Castle core, a new fashion trend drawing from medieval times. In this fashion showcase, AI models present full coordinated new products such as Karl Lagerfeld lace skirts and The Edge sherbet tweed jackets.
Also, under the theme of 'Styling Tips to Complete Spring,' customers can explore various brand style curations ranging from warm spring outfits using this year's color 'Mocha Moose' to casual looks for spring outings. On mobile, AI virtual fitting videos from contemporary fashion brand 'The Edge,' premium fashion brand 'Karl Lagerfeld,' premium knitwear brand 'The Berrie,' and casual brand 'Guess' are also available.
In celebration of Fashion Week, styling recommendations from celebrities are also offered. Brands such as 'Dunst' and 'Construction,' introduced in 'Han Ye-seul's What to Wear Today?,' as well as brands like 'Ink' and 'Barneys New York,' can also be found.
A CJ OnStyle representative stated, "Starting with the AI fashion showcase, we plan to expand differentiated broadcast content utilizing AI technology to provide customers with new shopping experiences," adding, "We hope customers will experience the spring curation in advance as guests attending the fashion shows held in Paris and New York."
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