MayAI Supplies Visitor Analysis AI Solution 'Mesh' to CGV

Optimizing Screen Advertising Performance

Video processing AI startup MayAI announced on the 24th that it is supplying its visitor data analysis solution ‘mAsh’ to CJ CGV, Korea’s leading multiplex, to help measure the effectiveness of screen advertisements.

CGV introduced mAsh to strengthen data-driven decision-making by analyzing the effectiveness of screen advertisements shown before movie screenings. Since May 2023, it has been measuring advertising performance at 20 major locations nationwide, including Yongsan, Apgujeong, and Yeouido in Seoul, as well as Busan and Daegu.

mAsh utilizes video information processing devices (CCTV) installed in offline stores to analyze foot traffic and provides various visitor data such as ▲age group and gender ▲dwell time ▲exit zones, supporting the establishment of optimal space operation strategies.

In particular, CGV measures the number of entrants and exits by time slot using CCTV located at the entrance of screening rooms to understand advertising efficiency, confirming that the ad view rate increased by 16% compared to before when content highly relevant to the upcoming movie was broadcast.

Based on this, CGV’s media team plans content that can attract viewers’ interest to increase ad reach and enhance audience immersion, establishing optimal screen advertising strategies based on visitor data.

Park Junhyuk, CEO of MayAI, said, “We are supporting marketing effectiveness analysis based on visitor data by supplying mAsh to CGV, the largest multiplex in Korea,” adding, “We will continue to help domestic and international companies quantitatively measure performance in offline spaces through mAsh and make rational decisions.”