LG Chem Partners with Hanssem to Produce 'Eco-Friendly Kitchen Furniture'

Launch of 'e'clat' Featuring Eco-friendly Materials Announced
High Processability and Durability... Reduced Discoloration

LG Chem is targeting the eco-friendly kitchen furniture material market by partnering with Hanssem.

LG Chem announced on the 24th that it has signed a 'Memorandum of Understanding (MOU) for the Development of Eco-friendly Furniture Molding Materials' with Hanssem. The signing ceremony, held on the 21st at Hanssem Songpa Branch, was attended by key figures from both companies, including Kim Steven, Executive Vice President of LG Chem, and Ko Youngnam, Head of Hanssem Research Institute. Leading in the fields of chemistry and home interior respectively, the two companies stated that through this agreement, they will secure competitiveness in the eco-friendly kitchen furniture business.

Kim Steven, Executive Director of LG Chem (right), and Ko Young-nam, Head of Hanssem Research Institute, are taking a commemorative photo after signing a business agreement. Photo by LG Chem

LG Chem will supply high-performance plastic ASA (Acrylonitrile Styrene Acrylate) material based on plant-derived raw materials, and Hanssem will use ASA as the surface material for its kitchen furniture line 'e’clat,' scheduled for release in the first half of the year. ASA is made from SAN (Styrene Acrylonitrile copolymer) and acrylic rubber, and is used in household furniture due to its excellent heat resistance and weather resistance that prevents decay. Its high processability and durability prevent discoloration, making it suitable for kitchen furniture and built-in closet materials.

Kim Steven, Executive Vice President of LG Chem, emphasized, "Through cooperation with Hanssem, eco-friendly ASA will bring new changes to the furniture market." Ko Youngnam, Head of Hanssem Research Institute, said, "Most furniture materials are difficult to recycle and are often incinerated when discarded, which inevitably increases carbon emissions. We will take the lead in reducing carbon emissions through the development of eco-friendly furniture molding materials."