Premium reading room and study cafe brand ‘Jaksim’ is opening a new directly managed branch, Gyodae Station Branch 2, near Gyodae Station. This branch reflects the recent brand rebranding and is reborn as an upgraded premium learning space.
Gyodae Station Branch 2 is located on the basement floors 1 and 2 of the newly constructed Ellen Tower building in front of Exit 8 of Gyodae Station, covering approximately 110 pyeong. Together with Gyodae Station Branch 1, which opened last December, it is expected to become a representative learning space hub in the Gyodae commercial area.
This branch also features a space design that further strengthens the brand identity. It creates a premium atmosphere centered on navy and gold colors, and adds elements that stimulate learning motivation by emphasizing the owl symbol, which represents wisdom, philosophy, and wealth.
In particular, the concept of the existing learning space has been expanded to create an environment that inspires, beyond just a place to study. Every seating arrangement and interior element is designed to maintain long hours of concentration, providing an independent and stable learning environment differentiated from conventional open study cafes.
A Jaksim representative stated, “Gyodae Station Branch 2 is an optimal space for learning and self-development, designed to allow users to immerse themselves for longer periods,” and added, “This branch will establish itself as a premium space that supports learners’ goals, beyond a simple study cafe.”
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