March Event Runs from February 28 to March 3
Pre-release of Promotional Items Encourages Smart Shopping
Traders Joins the Event with Newly Developed 'Goraeit Items'
Emart announced on the evening of the 21st, one week before the March ‘Goraeit Festa Spring Magic Sale,’ that it will pre-release its representative products, ‘Goraeit Items,’ on Emart’s official Instagram account.
The Goraeit Festa is a large-scale annual discount event based on strong price investments and differentiated products, showcasing Emart’s core business competitiveness. To make it easy and familiar for customers, a whale character similar in shape to Emart e is used. The February ‘Goraeit Surprise Sale,’ held for three days from the 14th, received great response, with sales soaring 82% compared to the same period last year.
Emart previews products so that customers can plan their shopping and make wise purchases. This Goraeit Festa Spring Magic Sale will be held from February 28 to March 3.
The representative Goraeit Items for March are the domestically produced premium special breeds ‘Geumhandon’ and the Emart-exclusive offline breed ‘Uriheukdon’ pork belly and neck meat. When paying with event cards, a 40% discount is applied, selling ‘Geumhandon (100g)’ for 1,788 KRW and ‘Uriheukdon (100g)’ for 1,848 KRW.
Geumhandon is a premium YBD (Yorkshire-Berkshire-Duroc three-way crossbreed) known for its rich juice and tender meat quality. Uriheukdon is a black pig developed by the National Institute of Animal Science to preserve native Korean pig bloodlines, offering the excellent meat color and flavor unique to native pigs.
Seasonal fruits such as chamoe (Korean melon) and oranges are also 20-30% cheaper than around this time last year. ‘Seongju Honey Chamoe’ has prepared 150,000 pieces of this year’s first harvest, and ‘Navel Oranges’ prices were lowered through prior consultation with U.S. exporters a month ago.
Abalone is purchased in bulk at about 20 tons, equivalent to three weeks’ supply, and sold at half the usual price. ‘Wando Live Abalone (Extra Large, Large, Medium, each 100g)’ is priced at 3,640 KRW, 3,190 KRW, 2,890 KRW, and 2,740 KRW respectively with a 50% discount when accumulating Shinsegae points.
Traders is also participating in this event for the first time with 10 newly developed ‘Goraeit Items.’ They will sell popular Traders products such as ‘Seasoned Beef Bulgogi’ and ‘Seasoned Cockles’ at affordable prices, along with exclusive sets like ‘Ogranola Cinnamon Churros (440g·3)’ and Italy’s popular detergent ‘Omino Bianco Laundry Detergent 2-pack.’
Jung Yang-oh, Head of Emart’s Strategic Marketing Division, said, “The March Goraeit Festa focuses on products that herald spring and differentiated items, supporting customers’ wise consumption through pre-release of representative products before the event,” adding, “Please look forward to Emart’s ongoing price investments and innovative products throughout the year.”
Meanwhile, various customer participation events are also prepared for this Goraeit Festa. Notably, from February 24 to March 3, customers who comment on the Goraeit promotional video on the Emart application (app) will be entered into a draw to win prizes such as a Goraeit gold bar (10 don, 1 winner), e-money (100,000 points, 100 winners), and Goraebap exchange coupons (1,000 winners).
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