K-Beauty Platform 'Macaron' Expands Global Business by Entering 6 Middle Eastern Countries

Official Launch of Service in Six Middle Eastern Countries Including the United Arab Emirates, Saudi Arabia, and Kuwait on the 1st of Next Month

BlimongKids announced on the 19th that the global K-beauty e-commerce platform 'Macaron' will officially launch its service in six Middle Eastern countries on the 1st of next month, expanding its global business.

Macaron entered the Indian market in 2019, showcasing over 380 brands including COSRX and Chosun Beauty, with more than 18,000 products. As of February, it has recorded a cumulative subscriber count of 1.16 million and a monthly active user (MAU) count of 1.2 million, establishing itself as the largest K-beauty platform in India.

With global interest in K-beauty rapidly increasing, demand for K-beauty products has also been growing quickly in the Middle Eastern market. Accordingly, Macaron plans to expand its service to six Middle Eastern countries: the United Arab Emirates (UAE), Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman.

In particular, since there are many similarities in the documents required for entry into the Indian and Middle Eastern markets, brands and products already listed on Macaron are expected to enter the Middle Eastern market swiftly. Macaron’s self-developed artificial intelligence (AI) hygiene approval system automates document review and error detection, helping K-beauty products quickly enter the Indian and Middle Eastern markets.

Macaron plans to offer more than 2,000 products across various categories such as ▲skincare ▲suncare ▲makeup ▲haircare, reflecting the skin types and makeup trends of consumers in Middle Eastern countries.

Furthermore, to provide an optimized shopping environment for customers, Macaron will enhance customer convenience through ▲improvements in user experience (UX/UI) ▲personalized recommendation systems ▲support for local currencies and USD payments by country ▲and the establishment of logistics and delivery networks throughout the Middle East.

Yoo Seung-wan, CEO of BlimongKids, said, “We will target Middle Eastern consumers based on the operational know-how and data accumulated over the past six years in the Indian market,” adding, “We will quickly provide product lines tailored to consumer needs, as well as new and seasonal products, to leap forward as the world’s number one global K-beauty platform.”