"2030s Prefer Moving Style"… Samsung Electronics Sees Sharp Increase in Moving Style Sales Share

Sales Share Soars More Than Fivefold in One Year
Exclusive Purchase Page for Moving Style Now Open
Highly Preferred by Single-Person Households and Newlyweds

Last year, four out of every five Samsung Electronics smart monitors sold were Moving Style models.

On the 19th, Samsung Electronics announced that based on internal data from the fourth quarter of last year, the sales proportion of Moving Style increased more than fivefold compared to the fourth quarter of 2023, when Moving Style was launched.

Moving Style is a product that combines a Samsung Electronics smart monitor, which allows users to enjoy various content such as OTT (over-the-top) services without any additional devices as long as it is connected to the internet, with a moving stand. Samsung Electronics cited not only convenient mobility but also the ability for consumers to purchase combinations tailored to their diverse preferences as key factors for Moving Style's popularity. Moving Style is favored by young generations such as single-person households and newlyweds because it allows them to enjoy various content anywhere.

Samsung Electronics has opened a dedicated page on Samsung.com where consumers can more easily customize and purchase Moving Style. On the "Customize Your Moving Style" page, consumers can compare and select various options at a glance, including screen resolution and size, as well as color and stand type.

Samsung Electronics Moving Style. Provided by Samsung Electronics

Moving Style offers four lineups ranging from 4K resolution models M8, M7, and M1 to the FHD resolution M5, and users can combine products according to their needs with various screen sizes such as 43-inch, 32-inch, and 27-inch. Both the monitor and stand are available in two colors, white and black, allowing users to choose colors that match their preferences and interior decor. Additionally, stand types range from a basic model to one that includes a shelf stand where speakers can be placed.

On the "Customize Your Moving Style" page, consumers can also purchase sound devices that pair well with Moving Style. Customers who want to use Moving Style as a personal display can purchase JBL Bluetooth headphones or earphones, while those who want to enjoy rich sound can configure Harman Kardon speakers together at a discounted price.

A Samsung Electronics representative said, "As more consumers seek to select products that fit their tastes and lifestyles, the popularity of Moving Style, which offers various combinations, is increasing," adding, "We will continue to strive to introduce products and services that meet customers' preferences and usability."