GS25 Expands Affordable Small-Size Cosmetics... Beauty Sales Jump 29% in January

Strengthening Brand Collaborations with Derma:B, Real Barrier, and More

GS25 announced on the 19th that it is expanding its range of affordable small-sized cosmetics by newly launching three basic skincare and body care products.

The newly released products are ▲‘Derma:B Moisture Body Wash 30ml’ ▲‘Derma:B Moisture Body Lotion 30ml’ ▲‘Real Barrier Cream Light 10ml’, each priced at 3,000 KRW.

A model is holding small-sized cosmetics at GS25. Provided by GS25.

GS25 is expanding its affordable small-sized cosmetics because more consumers are prioritizing rational consumption amid high inflation. In fact, GS25’s cosmetics category sales in January increased by 29.2% compared to the same period last year, and sales of six affordable cosmetics products over the past week rose by 35.4% compared to the same period last month.

The newly introduced ‘Derma:B Moisture Body Wash’ features a mildly acidic, low-irritation formula that is safe for the whole family to use. Its fresh peach scent provides a pleasant shower experience, and it keeps the skin moist without tightness even after cleansing. The ‘Derma:B Moisture Body Lotion’ is a best-selling product from Derma:B, selling one unit every minute due to its popularity. It boasts a powerful moisturizing effect that lasts for 100 hours and absorbs quickly without stickiness, maintaining moisture for a long time.

‘Real Barrier Cream Light’ is a small-sized version of the popular drugstore product ‘Real Barrier Extreme Cream Light.’ It comes in a pouch form, making it easy to carry a week’s supply.

GS25 is strengthening collaborations with various beauty brands. Through partnerships with skincare specialist brands such as Acnes, Dewytree, and Mediheal, GS25 plans to continuously expand its product lineup that satisfies both affordability and product quality.

Ryu Juhee, MD of the Life Living Team at GS Retail, said, “We planned these products to attract new customers and boost sales, focusing on the growing popularity of basic skincare products and the continuously lowering age range of beauty product buyers. Especially, the MZ generation, who have realized the importance of skin immunity, are showing great interest in basic skincare products, which can be seen as the start of healthy skin care. We will continue to develop products targeting this group.”