Pulmuone Nokjeup's 'Drinking Soy Juice' Surpasses 1 Million Bottles in Cumulative Sales

Achievement in Just 9 Months Since Launch

Pulmuone Nokjeup announced on the 19th that its two types of plant-based beverages, 'Drinking Soybean Juice' (Tofu Soybean Juice and Black Soybean Juice), have surpassed a cumulative sales volume of 1 million bottles within 9 months of their launch.

Launched in June last year, 'Drinking Soybean Juice' is a plant-based beverage made by grinding whole premium-grade domestic soybeans and domestic Seoritae black soybeans. Each bottle contains 6.5g of 100% soybean-derived plant protein and 5g of dietary fiber (based on Drinking Black Soybean Juice), but no sugar is added, which has received great consumer response. Additionally, despite containing only 80 kcal (Drinking Tofu Soybean Juice) and 70 kcal (Drinking Black Soybean Juice) per 190ml bottle, consumers feel sufficiently satiated, which is also a key purchasing factor.

Promotional shot of Pulmuone Nokjeup's 'Drinking Soybean Juice'. Pulmuone Nokjeup

In October last year, Pulmuone Nokjeup introduced 'Seoritae Soybean Juice Soy Milk' so that consumers could purchase soybean juice products not only through regular delivery but also online. Following the two types of 'Drinking Soybean Juice' and 'Seoritae Soybean Juice Soy Milk' launched last year, Pulmuone Nokjeup plans to strengthen its plant-based beverage category by releasing more plant-based drinks utilizing soybean raw materials.

Song Ji-hyun, Product Manager (PM) at Pulmuone Nokjeup, said, "Since the launch, we have continuously received positive responses from consumers, surpassing 1 million cumulative sales even before the first anniversary." She added, "We will continue to expand our plant-based beverage product lineup based on Pulmuone's differentiated soybean raw material competitiveness."