Yeongdeungpo and Dongdaemun Districts
Set New Records in Fundraising and Donations
Bringing Warmth to the Community
Despite the economic recession, the warm wave of donations for helping neighbors in need through winter relief funds has reached an all-time high.
With the shrinking of local businesses and corporate tax cuts making the economy increasingly difficult for ordinary citizens, fundraising to support vulnerable groups has become more urgent than ever.
Amid this, the warm winter relief donations from Seoul’s autonomous districts such as Yeongdeungpo-gu and Dongdaemun-gu have attracted attention by achieving record-breaking results.
‘Hope Ondol Warm Winter Relief’ is a representative winter sharing campaign conducted through cooperation between the district offices and the Seoul Social Welfare Community Chest, running for three months from November last year to February this year.
Yeongdeungpo Residents Achieve Record High in ‘Warm Winter Relief’ Donations
A total of approximately 2.86 billion KRW raised in cash and goods, exceeding the initial goal by 700 million KRW
1,659 cases received over three months... Warm sharing participation from all walks of life
Yeongdeungpo-gu (District Mayor Choi Ho-kwon) announced that the ‘Hope Ondol Warm Winter Relief’ fundraising campaign successfully concluded by exceeding its target with the highest-ever participation from residents.
A total of approximately 2.86 billion KRW was raised this year, achieving 136% of the original goal of 2.1 billion KRW. This amount is about 200 million KRW more than last year, reflecting the added warmth from the local community and various sectors.
This year, 396 individuals and 1,263 companies and organizations participated, submitting a total of 1,659 cases of donations in cash and goods, showing diverse stakeholders joining in warm sharing. Notably, active participation from companies and organizations stood out. The Yeongdeungpo Chamber of Commerce and SK D&D each donated over 10 million KRW, BYC and Hyundoo Corporation each contributed goods worth approximately 170 million KRW, and Frontier Maru supported with a 100 million KRW cash donation, demonstrating their love for neighbors.
The district conducted the ‘Our Neighborhood Donation Relay’ campaign across 18 neighborhoods to encourage more residents to participate. Through flea markets and experiential events, the culture of sharing was spread, and 29 donation ceremonies were held to express gratitude to donors.
The donated goods were delivered to neighbors in need through local community centers and social welfare institutions, while the funds were used to support living expenses for low-income families and provide supplies for extreme heat and cold seasons. The district plans to manage the collected funds and goods systematically to ensure they reach those who need them most.
Choi Ho-kwon, Mayor of Yeongdeungpo-gu, said, “I sincerely thank all donors who shared their warm hearts for neighbors in need. We will continue to do our best to create a better Yeongdeungpo by practicing the value of sharing together with our residents.”
Dongdaemun-gu Raises Record High of 1.42 Billion KRW
340 million KRW in cash, 1.07 billion KRW in goods (market value)... Achieved 105% of the target
891 donations from all walks of life... Used for residents below 120% of median income
Dongdaemun-gu (District Mayor Lee Pil-hyung) announced that approximately 1.42 billion KRW was raised over three months from November last year to February 14 this year, setting a new record for the ‘Warm Winter Relief Project’.
Despite difficult economic conditions, a total of 891 donations were made by individuals, companies, and organizations, resulting in approximately 340 million KRW in cash and 1.07 billion KRW in goods (market value).
The funds are used to support low-income residents below 120% of the median income, including low-income families struggling to make ends meet, neighbors with illnesses who cannot receive proper treatment, and low-income youth needing tuition support. Various goods such as rice and kimchi were immediately delivered to vulnerable groups.
The district sends thank-you letters to all donors and displays the names of outstanding donors on the ‘Wall of Sharing’ in the lobby of the district office’s first floor to express gratitude.
Lee Pil-hyung, Mayor of Dongdaemun-gu, said, “I deeply thank everyone who delivered warm energy to neighbors. We will carefully ensure that the donations in cash and goods are properly supported to those in need.”
Gangseo-gu Receives Goods Worth Approximately 35 Million KRW from FG AX and Others
Gangseo-gu (District Mayor Jin Gyo-hoon) recently received warm winter relief goods from local companies. On the 10th at 3:30 PM, a donation ceremony was held in the district mayor’s office with representatives and officials from each company attending. The donated goods were valued at approximately 35 million KRW. FG AX (CEO Seo Dae-yeop) donated 42 boxes of deer antler red ginseng sticks, Dream Road Communications (CEO Kang Yeon-ju) donated 150 scales, and GS Plus (CEO Lee Byung-kwan) donated three electric vehicle fire extinguishers.
According to the donors’ wishes, the fire extinguishers will be installed at electric vehicle facilities in the area, and the deer antler red ginseng sticks and digital scales will be delivered to the local food bank market for low-income residents.
Jin Gyo-hoon, Mayor of Gangseo-gu, said, “We are grateful for the warm support extended to neighbors in need during these difficult economic times. We will ensure that the precious donated goods are delivered well to those who need help.”
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