Development and Promotion of Diverse and Distinctive Tourism Products
Support Aims to Attract 2 Million Tourists
Jinju City in Gyeongnam plans to promote diverse and proactive tourism marketing activities this year with the goal of attracting 2 million tourists.
To revitalize the tourism industry and local economy, the city has actively promoted various marketing efforts using Jinju’s tourism character ‘Hamo’ and the night tourism specialized city project ‘River Night Jinju.’ This year as well, it is accelerating the development and promotion of unique Jinju tourism products to create a “city that people want to visit and stay in.”
To revitalize the tourism industry and local economy, which have been stagnant due to recent passenger plane accidents, the city will implement an incentive support program until November for travel agencies that attract domestic and international tourists, as well as local accommodations and tourism experience centers.
Compensation for attracting group tourists will be provided on a tiered basis according to support amounts to travel agencies that attract groups of 10 or more domestic or foreign tourists, travel agencies that attract 4 or more domestic or foreign tourists by train tourism, and travel agencies that attract 5 or more domestic or foreign tourists by air tourism. Travel agencies that attract 10 or more domestic same-day tourists by bus will receive bus rental fees within the actual cost limit.
Additionally, travel agencies that attract 100 or more tourists who have received incentives by using local accommodations, as well as local accommodations and tourism experience centers that have cumulatively received 100 or more tourists supported by travel agencies, will receive differentiated reward support funds ranging from 1 million to 2 million KRW. Detailed criteria such as application methods and other information can be found on the city’s website.
To provide broad support to the tourism industry, the city relaxed the criteria for incentive payments through ordinance amendments starting last November and has advanced the implementation period compared to last year to proactively support the attraction of group tourists through preemptive incentive support.
Jinju City operates the ‘Jinju City Mobile Stamp Tour’ from this month until January 2026 to promote tourist attractions and activate tourist attraction targeting visitors from outside the city.
By installing the mobile app ‘Stamp Tour’ and registering easily, participants can select Jinju City to join. When visiting a total of 40 designated locations, stamps are automatically acquired through the GPS location information system. After writing a review comment on SNS, participants can apply for a gift. Depending on the number of stamps collected, various goods featuring Jinju’s tourism character ‘Hamo’ can be received. Additional details are available on the city’s website.
The city plans to captivate tourists’ hearts through the third-year project of the night tourism specialized city, including Hamo Night Mission Tour, Namgang Starry Night Picnic, Night Jazz Slang Tour, and Candlelight Concert.
Furthermore, with the selection for the Ministry of Culture, Sports and Tourism’s ‘Open Tourism Site Creation Project’ in October 2024, the city will implement a project within the year to provide barrier-free tourism accessibility to all tourists, establishing barrier-free tourism convenience facilities at Jinju Fortress and Wolasan Forest in Jinju.
In addition, by operating SNS influencer fam tours and promoting the “Travel in Jinju for a Month” project, the city aims to attract diverse tourists. It will also showcase the charm of “Jinju, a city you want to visit and stay in” by providing customized tourism information through operating advertising billboards in major cities, running tourism promotion booths at major expos, deploying cultural tourism guides at key tourist sites, and operating Jinju tourism promotion staff.
A city official stated, “We will do our best to widely promote the charm of Jinju through various tourism marketing strategies and to attract and retain more tourists in Jinju.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
