PlayAuto Signs Business Agreement with Motive Innovation to Strengthen E-commerce Competitiveness for Small and Medium Merchants

ConnectWave's integrated shopping mall management solution, 'PlayAuto,' announced on the 18th that it has signed a Memorandum of Understanding (MOU) with brand marketing specialist Motive Innovation to "strengthen the domestic and international e-commerce competitiveness of small and medium-sized enterprises (SMEs) and small business owners."

The signing ceremony, held on the 17th of this month at the PlayAuto headquarters in Guro-dong, was attended by Lee Hyun-chul, Head of PlayAuto Business at ConnectWave, and Chae Hee-woong, CEO of Motive Innovation, where they discussed business cooperation plans and directions.

Through this agreement, both companies plan to collaborate on domestic and international e-commerce projects, including government-supported initiatives, to enhance the competitiveness of SMEs and small business owners and to establish a foundation for global market entry and sustainable growth.

To this end, both parties will jointly pursue government projects, provide customized education and support for SMEs and small business owners, offer consulting on major government support programs, and operate global expansion strategy education programs.

Chae Hee-woong, CEO of Motive Innovation, stated, "Through our comprehensive solutions including design, video, marketing, branding, and consulting, we will actively cooperate to strengthen the e-commerce competitiveness of small business owners and support their entry into overseas markets." He added, "Along with this, we will drive the sustainable growth of our partners through linkage with government support projects and tailored assistance."

Lee Hyun-chul, Head of PlayAuto Business at ConnectWave, said, "We expect that this collaboration will provide a quality growth platform for small business owners who face difficulties in online sales and self-marketing." He continued, "We will continue to introduce various solutions and programs to enhance sellers' e-commerce competitiveness."