Pop-Up Stores Featuring 'Chifle', the Famous Cheesecake Shop, and More
Gwangju Shinsegae Co., Ltd. is leading new shopping trends by continuously introducing new brands previously unseen in the region and hosting pop-ups of popular F&B brands that draw long lines.
Employees are showcasing new products at the Maison Kitsune store on the 4th floor of the Gwangju Shinsegae main building. Photo by Gwangju Shinsegae
According to Gwangju Shinsegae, 'Maison Kitsune', which opened its store for the first time in the Honam region on the 4th floor of the main building last year, is a French brand whose name combines 'maison' meaning 'house' in French and 'kitsune' meaning 'fox' in Japanese. Maison Kitsune, which started in Paris in 2008 and later opened a store in Garosu-gil, Seoul, has become highly popular among the MZ generation.
Last month, the premium outdoor brand 'Fjallraven' also opened on the 7th floor of the main building. Fjallraven means 'arctic fox' in Swedish. Since its inception in 1960, this Swedish brand has been loved for its unique colors, classic designs, and commitment to eco-friendliness. With its distinctive Nordic uniqueness, Fjallraven offers a variety of items suitable for everyday wear, trekking, and hiking. It is famous for its timeless designs and durable clothing, and its bags, hats, and other accessories are also highly sought after by many customers.
Gwangju Shinsegae has been continuously hosting pop-ups of popular nationwide restaurants on the basement level 1 of the main building, creating daily buzz on social media as a 'pop-up hotspot'. 'Chifle', a famous cheesecake shop that started in Yeonnam-dong, is holding a pop-up until April 23, following last year's success thanks to enthusiastic customer response. Chifle, known for its feather-light and soft texture, continues to attract long lines of waiting customers.
In addition, Gwangju Shinsegae plans to introduce more pop-up stores and new brands in the future. Currently, a pop-up for 'Lucell Safe', a home safe brand, is being held until the 23rd. Lucell Safe, which protects valuable belongings, is attracting continuous visits from customers with various needs thanks to its sophisticated design and excellent fire resistance.
On the 21st, the global camping lifestyle brand 'DOD' will open. DOD stands for Doppelganger Outdoor and means 'optimized for the outdoors'. DOD, which started in Japan in 2008, is a brand of emotional camping items that has gained popularity among enthusiasts for its tents, camping gear, and apparel. Gwangju Shinsegae will introduce DOD in the Honam region for the first time, offering customers the joy of camping.
Lee Donghun, CEO of Gwangju Shinsegae, said, "Gwangju Shinsegae always pursues new things and strives to bring the joy of shopping to our customers," adding, "We will continue to discover a variety of items and lead the region's shopping trends by successfully launching pop-ups and new store openings."
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