LG, OLED TV World No.1 for 12 Consecutive Years... Shipment Volume Expected to Increase by 50%

52.4% Market Share Based on Shipments
Nearly Half of the Premium TV Market
Dominant Share in Ultra-Large TVs Over 75 Inches

LG Electronics' OLED (Organic Light Emitting Diode) TVs have ranked first in the global OLED TV market for 12 consecutive years. This year, their share in the premium market is expected to exceed the majority for the first time.

According to market research firm Omdia, LG OLED TV shipments last year reached approximately 3.18 million units, capturing a 52.4% market share in the OLED TV segment based on shipment volume. LG Electronics recorded the top position with shares of ▲56.1% (2020) ▲62.0% (2021) ▲58.5% (2022) ▲53.1% (2023). In the last quarter alone, it shipped more than 1.1 million OLED TVs.

Notably, the shipment share of OLED TVs in the premium (over $1500) TV market last year rose by 8.5 percentage points from the previous year to 45%, approaching half of the market. The shipment share of OLED TVs is estimated to surpass the majority this year at 53.8%.

LG Electronics recorded a dominant 57.5% market share in shipments in the ultra-large OLED TV market of 75 inches and above last year. Amid the ongoing "Geogeuikseon (巨巨益善, the bigger the better)" trend, LG Electronics is leading the market with the industry's largest ultra-large OLED TV lineup (77, 83, 88, 97 inches).

LG 2025 OLED Evo, provided by LG Electronics

LG OLED TVs feature ▲a differentiated wireless solution that transmits up to 4K (3840 x 2160)·144Hz video without loss or delay ▲the proprietary platform webOS, which uses AI to analyze user preferences and provide a highly personalized experience ▲new brightness enhancement technology that changes algorithms and the stacking structure of organic compounds.

Last year, LG Electronics' total TV shipments, including OLED and LCD (Liquid Crystal Display), amounted to approximately 22.6 million units. Its market share in the TV market was 16.1% based on sales.

The global TV market shipments last year reached about 208.83 million units, growing more than 3% compared to the previous year, marking a return to growth after three years. Global OLED TV shipments, including LG Electronics, reached around 6.07 million units, growing over 8% year-on-year, outpacing the overall market growth rate.