Expanding Distribution Channels and Strengthening PB Product Lineup This Year
Saenghwal Research Institute, which operates the Cleaning Research Institute, announced on the 17th that it will strengthen its commerce products by launching a new lineup of private brand (PB) products specialized in mold removal.
Cheongso Research Institute launches two new products specialized in mold removal. Provided by Saenghwal Research Institute
The newly released 'Cheongyeon Mold Remover' and 'Cheongyeon Mold Removal Gel' tackle mold and stubborn stains, and are manufactured using biocides approved by the Ministry of Environment, ensuring customer safety. The remover comes in a rich foam type, while the removal gel is a non-drip gel type, allowing users to choose according to their cleaning environment and purpose.
Both products feature ▲ over 99.99% removal effectiveness against black mold ▲ over 99.9% sterilization effectiveness against hygiene-threatening bacteria such as Escherichia coli, Pseudomonas aeruginosa, Klebsiella pneumoniae, and Staphylococcus aureus ▲ completion of antifungal tests for mold growth and reproduction inhibition ▲ minimized strong odors and 99% ammonia deodorization, according to Saenghwal Research Institute. In particular, the removal gel has passed tests confirming the absence of five harmful substances (MIT, CMIT, parabens, formaldehyde, phthalates).
Since opening its own mall 'Cheongyeon Plus Shop' within the Cleaning Research Institute app in 2022, Saenghwal Research Institute has unveiled over 400 types of household cleaning and kitchen-related products. Starting with these new products, the institute plans to significantly expand its PB product lineup within this year. Next month, it will introduce cleaning sets including best-selling all-purpose cloth tissues, adhesive cleaning wipes, and multi-purpose cleaners in collaboration with CJ Home Shopping, aiming to broaden consumer touchpoints.
Yeon Hyun-ju, CEO of Saenghwal Research Institute, stated, “We will continue to introduce new products with powerful sterilization and safety based on the data and know-how of the Cleaning Research Institute,” adding, “By connecting new distribution channels such as home shopping and crowdfunding, we will provide differentiated PB products to more customers.”
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