Director's Tech, an AI-based marketing solutions company, announced on the 17th that it has been selected as the advertising production partner for Bungaejangter.
Director's Tech will produce a total of five video advertisements focusing on the strengths and differentiators of Bungaejangter, a leading secondhand trading platform in Korea, using AI technology.
By utilizing advanced generative AI video production technology without live-action filming, the company aims to help consumers intuitively understand Bungaejangter's unique advantages. The goal is to persuasively demonstrate how Bungaejangter's exclusive solutions can resolve various inconveniences consumers face during the secondhand trading process.
A company representative stated, "For Bungaejangter's advertisements, we will integrate the extensive data library and hybrid data analysis technology of our affiliate, Sky Worldwide," adding, "We will provide effective marketing solutions while significantly reducing advertising production costs and time."
Jaecheol Lee, CEO of Director's Tech, emphasized, "We will realize Bungaejangter's unique selling proposition (USP) through AI technology to present innovative advertising content that connects the brand and consumers more deeply," and added, "Through this project, we will demonstrate new possibilities of AI video production technology."
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