Coca-Cola Selects aespa Karina as Model for 'Sprite'

Advertising to Begin in March

Coca-Cola's cider brand 'Sprite' announced on the 17th that it has selected Karina of aespa as its new model this year.

Karina, who became the Sprite model this time, is the leader of the 4th generation idol group aespa and is recognized as an icon of the MZ generation, boasting a strong fan base. Sprite plans to launch a new campaign with Karina that highlights Sprite's refreshing charm, which makes the fiery experience of spicy food even more enjoyable. As the first step, a global commercial video spotlighting the refreshing sensation that enhances the umami of spiciness was released, and next month, an advertisement capturing Karina's unique spicy personality with striking visuals will be unveiled.

A Coca-Cola representative stated, "Through Karina's upcoming commercial video, we plan to deliver the intense refreshment offered by the world's number one cider brand, so we ask for your great interest."