Haitai Ice announced on the 14th that it has signed an official sponsorship agreement with the Korea Baseball Organization (KBO) for the '2025 KBO League'.
Huh Kyu-yeon, KBO Commissioner (left), and Kim Jung-tae, CEO of Haitai Ice, are taking a commemorative photo after signing the sponsorship agreement on the 14th. [Photo by Haitai Ice]
The sponsorship signing ceremony held at the Korea Baseball Organization in Gangnam-gu, Seoul, in the morning was attended by key officials including Haitai Ice CEO Kim Jeong-tae and KBO Commissioner Hur Koo-yeon.
Haitai Ice planned sports marketing with the KBO League, the largest professional sports league in Korea, inspired by the fact that the middle letters "KBO" in "Tank Boy" are homophones of how baseball fans pronounce KBO.
Through this sponsorship agreement, Haitai Ice will meet domestic professional baseball fans at all KBO-hosted events in the 2025 season, including the regular season, All-Star Game, and postseason, with Tank Boy as the main figure.
Going forward, Haitai Ice plans to actively promote Tank Boy's sports marketing in connection with the KBO. They will organize events such as All-Star Game and postseason ticket purchase verification events, and sponsor day promotions where fans can participate together to engage with baseball fans.
A Haitai Ice representative said, "We are pleased to sign an official sponsorship with the KBO, which surpassed 10 million spectators last year for the first time in professional sports," and added, "We look forward to the synergy between the consistently loved Tank Boy and the KBO League."
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