'Kenchibap' Created by KFC Korea and Chef Choi Hyun-seok... Exported to Mongolia

A menu combining tender chicken with butter garlic rice
330,000 units sold in Korea within a month of launch
"Significant as the recipe and advertising were exported as is"

KFC announced on the 14th that it has introduced 'Kenchibap (Chicken and Rice)', advertised in collaboration with Korea's star chef Choi Hyun-seok, to the Mongolian market. This expansion is significant as KFC Korea exported everything from the recipe to the advertising content as is.

Since January, KFC Mongolia has been offering KFC Korea's Kenchibap as a limited-time menu item at 22 KFC stores across Mongolia. Considering the high local interest in Korean culture and products, the recipe and ingredients from KFC Korea were applied identically. The advertising content for Kenchibap, featuring chef Choi Hyun-seok, was dubbed and translated into Mongolian and is being broadcast across various channels including local TV, digital media, and outdoor advertisements.

KFC Kenchibap is a menu that harmonizes KFC’s unique know-how with tender chicken fried to be crispy on the outside and moist inside, savory and flavorful butter garlic rice, and a sauce that captivates the palate. It is available in two varieties to suit different tastes: ‘Gat Yangnyeom Kenchibap’ with a spicy-sweet Gat seasoning sauce that enhances the flavor, and ‘Teriyaki Kenchibap’ with a sweet and salty teriyaki sauce. In Korea, it has gained high popularity, selling approximately 330,000 units within a month of launch and recording an average daily sales of over 10,000 units.

KFC plans to release the butter garlic rice, which many consumers have requested, as a standalone item in Korea. This will allow customers to enjoy their own customized chicken and rice combinations with various KFC menu items.

A KFC Korea representative stated, "This export to Mongolia is a result of KFC Korea’s menu development capabilities and marketing strengths being recognized in the global market," and added, "We look forward to meeting more customers with differentiated menus that reflect Korean flavors and trends."