hy, 'Houseom Milk Tea' Surpasses 3 Million Units in Cumulative Sales

Diversified Flavors and Sizes
Expanded Sales Channels with Convenience Store-Exclusive Products

hy announced on the 14th that the cumulative sales of 'Housum Milk Tea' surpassed 3 million units as of last month.

'Housum' is a dining brand with stores nationwide. It is loved for offering healthy and unique everyday Hong Kong-style dishes.

hy blended Sri Lankan Earl Grey black tea and fresh milk in an optimal recipe so that the original taste of Housum Milk Tea can be enjoyed in daily life. In response to consumer needs, the taste and volume have also been diversified. Along with 'Housum White Taro Milk Tea,' Housum Hong Kong Milk Tea was also released in a large-size (1000㎖) version for convenient enjoyment at home. They also expanded sales channels by launching convenience store-exclusive products such as 'Housum Royal Milk Tea 300㎖' and 'Housum Taro Milk Tea 300㎖.'

Park Young-woo, hy's marketing manager, said, "'Housum Milk Tea' is a product that has been steadily loved through word of mouth among customers who prefer authentic Hong Kong-style milk tea," adding, "We will continue to prepare various products and events so that more customers can enjoy Housum Milk Tea."